Women will dare to wear the same black dress for five days to highlight the plight of women in poverty.
In a week-long campaign by the Junior League of London charity, the group is aiming to show how limited resources can have an impact on a woman’s confidence by staying in their clothes.
Participants should wear the same black dress for five days in a row to shed a light on the city's most underprivileged women.
Running for the third time, the week coincides with the prestigious London Fashion Week and hopes to beat their fundraising of over £27,000 last year.
Natasha Turner and Cynthia Ward, founders of the campaign, said: "Wearing a dress allows us to speak for those women who can’t speak for themselves.
"When we started the campaign we wanted something that was going to get the attention of women and the public at large to highlight the effects of poverty has on our every day choices.”
Volunteering on support and community projects, The Junior League of London has expanded the campaign to branches as far as North America.
Participants donate their dresses to Smart Works , a charity which helps women on low incomes prepare for job interviews by giving them professional clothes and career development schools, and Suited and Booted charity.
President of the Junior League of London Erin Northey said: "Suited and Booted and Smart Works have been long time partners of the JLL and provide excellent support to those seeking employment.
"The Little Black Dress Initiative is one of the many ways our organisations work together to break the cycle of poverty in London."