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Les Ferdinand admitted QPR is in a race against time to bring in new faces before the start of the season on August 6.

You can see the interview with Ferdinand, above.

In fact, the club's director of football believes the price on targets is rising daily the longer the stand-off process continues.

He also half-joked club bosses lick their lips at the thought of fleecing Hoops much as they did in the overspending past when Rs were desperate to cling on to Premier League status.

At the time, club bosses spent hastily and have repented at their leisure ever since.

Ferdinand believes the re-education process is taking time to sink in.

He said at the club’s kit launch: "We've got a budget, but the prices keep going up all the time, and that takes down on the numbers we can bring in.

"As soon as we get on the phone, you can hear chairmen, other directors of football chuckling saying; 'here we go it's QPR, we'll get a bit more money out of them', but we’re getting them to be a bit more realistic about what we can do."

So far, Rs have added Huddersfield defender Joel Lynch and Poland international midfielder Ariel Borysiuk for a total outlay around £2m, while releasing seven players out of contract.