McDonald’s has abandoned plans to open 24-hours a day in King’s Road, Chelsea .

Its planning application submitted to Kensington and Chelsea Council was withdrawn, the local authority told getwestlondon.

It comes after wealthy neighbours in an exclusive part of Chelsea vehemently objected to the plans.

McDonald's cheeseburger

Now, residents living near the Notting Hill Gate branch will be hoping for a similar outcome after the fast food restaurant applied to the Royal borough to open 24/7.

The King’s Road branch wanted to extend its opening hours from 5am to 11pm to provide round-the-clock food and drink to its customers.

But people living in Royal Avenue, which according to the Kensington and Chelsea Council was laid out in the 1690s by William III, are far from happy.

Martin Flash, chairman of the residents’ association on the exclusive road, where houses are estimated to cost up to £7 million, wrote to the council to say: “A 24-hour fast food outlet has no place in a deeply residential neighbourhood. This application should be refused outright.”

Former Vauxhall Cars president and CEO Tuve Johannesson is another who was not enthralled with the idea. In a letter also signed by his wife Inger, they argue the fast food branch should be sent packing. It reads: “McDonald’s total lack of discipline in relation to litter and noise should motivate withdrawal of existing permits for operating their business.”

Sara Sterling wrote: “The noise from customers, smells of the food and litter from this establishment for all residents of Royal Avenue is a source of endless irritation as it is.”

There are also objections from many more people living in the road, and from Bywater Street Residents’ Association and the Jubilee Place Residents Network.

McDonald’s has been approached for comment.

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