The number of small businesses thriving in west London has soared - by more than double the UK average since 2010.
That's according to figures released by the Office for National Statistics this week.
In 2014, there were over 120,000 businesses registered in the area, a 13% increase since 2010.
Hounslow saw one of the highest increases across the UK, with a 22.5% rise being recorded, as did Spelthorne, in Surrey, which saw a rise of 24.1%.
Stephen Fry, Chief Executive of the Hounslow Chamber of Commerce, suggested that the small business growth has principally been driven by new creative start-ups in the east of the borough.
He said: "New businesses include those from the creative industries: new media, code writers and other kitchen table businesses, which are largely funded by crowd-funding schemes.
"This growth is local, sustainable and and supported by the local community.
"It is not 'churn', as some people suggest, and we are are currently having research conducted."
He also noted that there has also been growth in existing small to medium enterprises(SMEs) in the west of the borough, most of which are dependent on Heathrow's micro-economy.
The national average for this period was a lower increase of 5.8%.