You know Christmas is around the corner, when Oxford Street turns on its festive lights for the first time.
Europe's shopping district revealed on Friday (October 6) that its annual switch-on will take place on Tuesday (November 7).
For the second year running Oxford Street has partnered with the NSPCC, which is joining forces with Sky Cinema to deliver Light up Christmas for Children.
There will be more than 750,000 giant baubles suspended above the shopping district in a spectacular display of light.
On Monday (October 2) , engineers were seen by shoppers installing the lights.
Londoners took to social media to bemoan the decision to put the famous Christmas lights up already, 84 days before Christmas Day.
Posting pictures of the festivities, one disgruntled shopper wrote "Christmas lights already? Really Oxford Street?" while another tweeted "as if the Oxford Street Christmas lights are up already".
Meanwhile others said it was their "absolute favourite time of year" as they watched some of the 750,000 bulbs being installed.
Organiser Jace Tyrrell said: "The Oxford Street Christmas lights switch on is one of the most eagerly anticipated events of the winter season.
"With continued support from NSPCC and Global, Christmas is set to be a magical time along Oxford Street.
"We are thrilled to be working with NSPCC for the second year running, with a switch on that is guaranteed to create a moment of happiness and togetherness, lifting spirits across the country.
"2017 is set to be as outstanding as ever and the bright white lights are guaranteed to amaze visitors from across the globe as they head to Europe’s favourite shopping destination.”
Ahead of the switch-on, you can get into the festive spirit in the shopping district by visiting the John Lewis Christmas Market or the Selfridges Christmas department.