The Summer Market in North End Road, Fulham, will be traffic-free.
The road, home to North End Road Market, will be pedestrianised for the event on June 27, and follows the success of the traffic-free Christmas market held in December.
Some 150 stalls will line both sides of the street up to Lillie Road, selling gifts, crafts, jewellery and art, clothes, cakes, hot food, drinks and much more. A funfair and live music are also planned.
The expanded market is part of a big push by Hammersmith & Fulham Council to revive North End Road, with residents, businesses and stallholders working alongside the authority to make the road more attractive to visitors and shoppers.
Shopkeepers have welcomed the move. Chris Slater, landlord of the Barrow Boy pub, said: “The [market] at Christmas was a good idea. The traders should try and do it every Saturday. It could be as big and successful as Portobello Road.”
Valerie Vargas of Modern Classic Tattoos added: “There was a very special feel to the road. The food was great – I even had lunch twice!”
Councillor Ben Coleman told getwestlondon: “The atmosphere at the first pedestrianised market in December was tremendous, with no buses or lorries thundering down the road. We hope people will come and enjoy a great day out in June.”
The Summer Market takes place at the start of the Celebrating Fulham festival, which runs until July 7 and will showcase the area’s history, talent and entertainment, and give residents and visitors the chance to discover hidden treasures.
Further traffic-free markets in North End Road are planned for September and December.