Do you know anyone called Mark Cavendish?
Chances are if you do it may not be the of elite-level sports, cycling legend, but they may have been cycling with him.
To "mark" Amstel's sponsorship of Prudential RideLondon-Surrey 100 - which is set to take place on Sunday July 30 - the beer brand has teamed up with the bike supremo and created an innovate cycling event like no other.
The Mark Cavendish is coaching what could be the greatest amateur cycling team ever as each rider in the team shares same name - Mark Cavendish.
The team - which consists of real Mark Cavendishes and cycling super-fans who changed their names by deed poll - were given all the gear and most of the ideas at a boot camp to help prepare them for the iconic 100-mile route.
Their boot camp experience contained a goldmine of cycling tips and "how tos" for budding cyclists and Prudential RideLondon hopefuls.
Amstel Team Cavendish coach, Mark Cavendish, said: “It’s quite a surreal experience to be training a team of amateur cyclists all called Mark Cavendish.
"I don’t think I’ve ever said my own name out loud so much before.
"I’ve really enjoyed training my Amstel team and they’re all looking in great shape.
"I’m now looking forward to seeing them riding together at Prudential RideLondon.
“Thanks to Amstel, these guys are now fully equipped to train for the Prudential RideLondon-Surrey 100.”
Ifeoma Dozie, brand director at Amstel, said: “Our Ride Together partnership is all about bringing groups of people together through unique and memorable team cycling experiences, capped off by the perfect post-cycling refreshment of an Amstel Bier.
"What better way to symbolise the launch of our partnership than to work with the Mark Cavendish on the formation of a unique cycling team for Prudential RideLondon.
"Through the guidance of the British cycling legend, our team of everyday Mark Cavendishes will have much more in common than just a name by the time Prudential RideLondon has finished.”
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