The John Lewis Christmas Advert is here - but did you know it was filmed in West London?
Everyone's already a bit obsessed with the ad's star, Moz the Monster - and the traditional backing track is as familiar as ever.
In fact, the tender lullaby underpinning the whole ad is actually a cover of a Beatles classic.
Golden Slumbers from their 1969 White album has been given a festive make over by none other than Guy Garvey and the chaps from Elbow.
The song is based on the poem The Cradle Song, written by dramatist Thomas Dekker in 1603.
Reworked by Paul McCartney and John Lennon, Golden Slumbers has also been covered by artists such as country singer John Denver, The Bee Gees, Phil Collins and Jennifer Hudson.
The track will be included on Elbow’s forthcoming Best Of due for release on November 24: “This project was such a pleasure," said lead singer Guy Garvey.
"[Director] Michel Gondry and the song did all the work for us. We are really proud to be involved."
Directed by award winning Frenchman Michel Gondry, the ad was filmed in West London and took 11 months from storyboard to screen.
Mr Gondry said: “When I told my ex-girlfriend I was doing the next John Lewis Christmas film, she said: ‘You have big shoes to fill, this John Lewis commercial must make people cry, don’t forget.’
"Last week, I showed it to her and she cried. Phew.”
The long-awaited ad has come to signal the start of the festive season for many - and it doesn’t disappoint with its tale of a little boy and his unlikely friendship with a seven foot monster called Moz.
Cute identical twins, named only as seven-year-olds Ethan and Tobias, share the role of Joe while woolly Sesame Street-style monster Moz has two actors sealed into a hairy outfit to create his size, instead of using a CGI version.
A spokesman for John Lewis said: “There is a great deal of expectation every year but we just try to create an ad that has a human truth at the end of it.
“Everyone has upped their game and it’s exciting to see what they are doing.”
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