Love Island made a much-welcome return to our screens last night.
For the next few weeks, viewers will watch as contestants battle it out to be crowned the winning couple of 2018.
According to lastminute.com, it isn't just the dramatic love lives keeping Brits captivated.
The show's idyllic Spanish setting is influencing where we go on holiday.
According to the online site, bookings to Mallorca have increased by an average of 185.2 per cent each year, since the show began in 2015.
The ITV2 series is filmed in a luxury villa on the island's stunning east coast. Its exact location is disputed, with some media outlets reporting the villa is in Sant Llorenç des Cardassar, and others believing it's based in Ses Salines.
And Love Island is not the only TV show influencing where we go on holiday. Bookings to Ibiza soared to thanks to E4's Made In Chelsea.
Figures show that bookings increased by 194 per cent in July last year, when the Made in Chelsea cast filmed their summer spin off series.
Elsewhere, MTV's Ex on the Beach is also influencing our travel.
Last year's summer series - which aired between June - July - was filmed in Bali, Indonesia.
While the series was on air bookings to the island went up by 87 per cent, compared to the year before.
Here are lastminute.com's findings in full:
Love Island – Mallorca (aired June 2015, 2016 & 2017)
Holiday bookings to Mallorca in June have increased by an average of 154.2% each year since Love Island began airing back in 2015.
Ex on the Beach – Crete, Greece (Jan-Feb 2017)
Bookings to Crete during the airing of this season of Ex on the Beach were up 84%, compared to the same period the previous year.
Ex on the Beach – Bali, Indonesia (June-July 2017)
Bookings to Bali during this series of Ex on the Beach went up 87% compared to the year before.
Ex on the Beach – Marbella, Spain (March-April 2018)
Holiday bookings to Marbella were up 41.2% on the previous year.
Made in Chelsea – Ibiza, Spain (July 2017)
Holiday bookings to Ibiza went up 194% during July 2017, when MIC was in Ibiza, compared to the same month the previous year.