This summer London's iconic Regent Street will be closed to traffic as it is transformed into a display of transport designs.

Transported by Design, a completely free event, will come to the city from 12pm to 6pm on Sunday July 3, and is presented by Transport for London and London Transport Museum.

The festival will celebrate the designs that have kept London on the move from Victorian times to the present, and will give visitors a sneak peek at what might come in the future.

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Transported by Design will stretch all the way from Piccadilly Circus to Oxford Circus Tube stations and is part of the "Summer Streets" scheme, which sees Regent Street go traffic free every Sunday in July.

Regent Street will be divided into three zones - Past, Present and Future - and will showcase the best in transport-inspired design with a host of activities.

Here are some of the things visitors will be able to do at the exhibition:

  • See a horse-drawn bus and heritage buses

  • Take a look at a 1927 Tube train carriage

  • View an exhibition of classic advertising posters and signage

  • "Design a bus" kids' competition

  • See behind the scenes of contactless payment

  • Explore the designs of stations, taxis, buses, trains, Tubes and more

  • Experience a sensory cinema

  • Try virtual reality headsets

  • Sketch the future of transport in London

  • Visit TED-style talks on technology and design throughout the day

  • Enjoy free family activities and games throughout the day

Another feature of the Transported by Design programme is a new eleven-month exhibition at the London Transport Museum.

The exhibition, entitled Designology, explores how design is encountered in everyday journeys, how this has evolved over the last century, and how travel might develop in the future.

Sam Mullins, director of London Transport Museum, said: "The Transported by Design festival will be a celebration of the amazing design heritage of London's transport network, as well as a great showcase of what might come in the future.

"Visitors will be able to get a taste of the Museum as some of our posters and heritage vehicles will be on display. And for those keen to learn more about transport and design our new Designology exhibition is now open.

"The exhibition looks at how good design transforms our daily experiences of the urban environment - from the iconic London Tube map and Johnston's famous London typeface through to real-time journey apps and the Tube train of the future."

For more information on the festival, visit the TfL Transported by Design website .