The Ealing Charity Christmas Card Shop opened its doors for the 29th year yesterday, this time in a new location.

Now based at the Church of Christ the Saviour in Ealing Broadway, the shop was opened by Ealing North MP Steve Pound, Ealing Central and Acton MP Angie Bray and Ealing mayor Tej Ram Bagha.

It offers people the chance to buy their Christmas cards knowing 100 per cent of the money raised will go to charity.

The shop was founded in 1985 by two borough residents. Organiser and founder Sue Green said: “We're delighted to have been offered space in the centre of Ealing for this year’s charity Christmas card shop. Unlike many other charity card shops, the Ealing Charity Christmas Card Shop is able to send 100 per cent of the money taken directly back to charity because of our fantastic group of volunteer helpers who come back every year to keep the shop running smoothly.”

Launch of the charity Christmas Card Shop at Church of Christ the Saviour, Ealing Broadway W5 2AX Ealing. From left: Jill Lloyd and Alwena COR Williams who will run the shop.

Last year the shop raised over £18,000 for over 30 charities. Since 1985 it has sold over five million Christmas cards, raised more than £500,000 pounds, served over 21,000 customers, supported over 100 different charities and been run by more than 200 volunteers.

The Ealing Charity Christmas Card shop is open until December 20, Monday to Saturday 10am until 5pm.