The Christmas season will officially begin this weekend, as Oxford Street's first ever Family Festival will celebrate the glittering lights being switched on with a full day of fun entertainment.
As well as the day festival of activities and entertainment, including live performances, children's activities and food, British singer Craig David will be switching the beautiful decorations on for the Oxford Street Christmas Lights' 57th anniversary.
The event, which is closed to traffic, will take place on Sunday November 6 from 12pm to 7pm, with the exciting switch-on kicking off at 6.15pm.
During the festival, children can enjoy balloon-making, craft workshops, face-painting, an augmented reality photo booth, an interactive grotto and more.
There will also be a My Little Pony bus and Transformer's Optimus Prime truck that children can explore and enjoy.
Foodies will also be catered for at the event, as the festival will include street cuisine with gourmet hot dogs, burritos, pizzas and sweet and savoury crepes.
Visitors to the lights switch-on event can also do something for a good cause while watching the lights, as the NSPCC and Hasbro have this year launched a Little Stars campaign.
Members of the public have been asked to donate £5 to name one of Oxford Street's world-famous lights for someone special in their life. All money raised from donations will go to the NSPCC.
A spokesman for the festival said: "Grammy-nominated British singer Craig David will switch on its [Oxford Street's] spectacular Christmas lights.
"This year the iconic Oxford Street Lights Switch-On show promises to excite and entertain shoppers from start to finish, with a stellar line up of live performances from some of the UK's hottest acts including Nathan Sykes, The Vamps and last year's X Factor winner Louisa Johnson."
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