On September 13, hundreds of runners will be taking to Wembley Park for Sure's Run to the Beat 10k race... But this year something is changing!
Along with a partnership with music streaming service Deezer, the runners will now be treated to a whole new music experience during the 10k charity run.
Four high-intensity music 'zones' throughout the course will keep participants motivated and fighting fit!
Each of the four sections will have their own theme and live DJ; Electric Avenue, Sounds of Summer, crowd entertainment from Erdinger Alkoholfrei... And the final zone is up to you!
Runners will be able to choose the music to motivate them through the final kilometre, with a competition to name the zone going live on the Sure UK social media pages in the coming weeks.
James Robinson, managing director of IMG Challenger World, said: "We've listened carefully to the feedback of our runners and as a result are upping our own tempo and putting a huge amount of energy in to creating an even better Sure Run to the Beat in 2015.
"The event will become a fully immersive music experience like nothing our runners have experienced before so we’re really excited to be unveiling these first details today."
Christian Harris, UK & Ireland country manager of Deezer, said: "We’re really looking forward to working with Sure Run to the Beat in 2015.
"The Official Profile and Radio Channel are already up and running with some great tracks to motivate runners for their training and even more great content scheduled for the coming months to prepare everyone for an epic event day come September."
Summer vibes and an immersive experience are sure to guarantee one of the most fun 10k run's going - so go on, sign up and start training now!
For more information and details on how to get involved, head to the official Facebook page.
