Each year the food and drink industry launches weird and wonderful products to excite consumers and it seems that this year is like no other.
The health and booze businesses in particular seem to be leading the line of trendy products, and this year features the likes of organic coconut sugar, low carb coloured vegetable wraps and raw gin .
We take a look at some of the items available on the high street and online right now.
Organic Coconut Sugar
Highly versatile, this organic coconut sugar from The Groovy Food Company can be used as a direct swap to refined sugar in both sweet and savoury dishes. The unique buttery caramel taste of coconut sugar adds a delicious depth when baking and cooking, and are great for sprinkling on pancakes.
Price: £3.99 (500g)
A 100% plant powered supplement range has been launched in the name of Fit Delis. Available in chocolate and vanilla flavour, the ingredients contains yucca root, acai, baobab and sumac.
Price: From £8.99
Sweet potato rice
As thousands of people took on Veganuary last month, independent British brand Fullgreen added a new product to its vegetable rice line - sweet potato rice. A first in the UK, each pack is 100% sweet potato with absolutely nothing added, delivering a wholesome, earthy flavour with a sweet and creamy texture.
Price: RRP £1.99 (200g)
Low sugar granola
Famous breakfast brand, Jordans Cereals has launched two new granolas for health-conscious Brits. Containing less than 3g of sugar per serving, shoppers can choose between Cherry and Almond or Almond and Hazelnut flavour.
Price: RRP £3.99
Low carb coloured vegetable wraps
Marks and Spencer has launched more than 200 new healthy food and drinks this year inspired by global trends. The range includes vegan ingredients, healthy lunch options such as low carb coloured vegetable wraps and protein rich foods.
Available: Marks and Spencer
New World wines
Lidl has launched its New World wines range featuring 25 wines from eight different countries. More than 50% of the collection cost from £4.99 to £5.99, meaning customers can embark on a round-the-world taste trip on a shoestring budget.
Price: From £4.99 per bottle
Wine Festival collection
This February, Aldi has also launched new and exciting wines as part of its Wine Festival collection. The range of 12 wines brings together a collection of ‘strangely familiar’ wines including Spanish grapes from Australia, a Chardonnay from Transylvania and the Zibibbo grape from Sicily.
Price: From £4.99-£9.99 per bottle
Available: Aldi in store and onlline
Continuing with the trend for fermented foods, kefir is the latest fermented ingredient and it is now available in the chilled aisle at Marks and Spencer. The milk alternative has been mixed with Morello Cherry in one of the new drinks.
Available: Marks and Spencer
Kongsgaard Raw Gin
Inspired by Nordic woodlands, this handcrafted small batch gin is now available to buy in Harvey Nichols. Using local Danish apples as a key botanical and changing the sort from batch to batch, is one of the things that really sets this gin apart from the many others on the market.
Price: £42.95 (70cl)