Tesco has said it will cut the cost of sanitary products to make it the first retailer to end the so-called "tampon tax".
In practice, what this means is that the cost of your tampons, sanitary towels and panty liners should go down by 5%, if you’re buying them in Tesco.
It will apply to nearly 100 Tesco own label and branded products in the range - including Always and Bodyform among other popular household names.
The Government is working towards an end to the 5% VAT on tampons and sanitary towels, which campaigners say is an unfair addition to the cost of necessary items. While it’s likely many retailers would pass this cost saving on to their customers, there’s no guarantee they would do so.
Tesco had already committed to passing the 5% saving on to customers when the Government’s proposed removal of VAT first came into force, but the supermarket giant said it had chosen to act early "to help customers with their regular shop".
Speaking about the price reduction, Michelle McEttrick at Tesco said: “For many of our customers, tampons, panty liners and sanitary towels are essentials products.
“However, the cost of buying them every month can add up, and for many women and girls it can be a real struggle on top of other essential items.
“That’s why – as a little help for our customers – we are reducing the cost of these products by 5%.”
Tampons range in price from about 95p to £3.30 depending on which brand you get and where you buy it from.
Sanitary towels start at 19p for a pack of 10 to £3 for the same amount, depending on the brand you opt for.