One of the latest fashion crazes to hit Instagram is a giant novelty pool inflatable - and Primark has certainly got on board.
While the trusty pool lilo and rubber ring have long been family summer holiday staples, the swan, unicorn and now flamingo is the latest must-have fashion accessory.
Already a hit with A-list celebs like Taylor Swift, Bella Hadid and reality TV star and model Kendall Jenner, the budget retailer announced on Instagram that they will stock the popular bright pink flamingo inflatable for just £9.
While the white swan and unicorn versions will set you back a tenner.
All the styles form part of the summer collection from the retailer that is now available in stores nationwide.
When the news broke about the items going on sale, Primark fans were quick to share their excitement on social media.
Instagram user maracaroliiina commented: "i need this flamingoo! its so cutee".
While another user, magicworldofsky , lamented "I know they will sell out".
The price is a bargain compared to other versions from high street rivals like John Lewis who are selling a rose gold inflatable flamingo for £58 and New Look who have a slightly cheaper version for £27.99.
Other places to buy affordable flamingo inflatables:
eBay : Giant Flamingo Float , £11.99
Amazon : Flamingo Pool Float , £11.99
Toys R Us : Sizzlin' Cool Inflatable Flamingo , £14.99
Target : BigMouth Inc Giant Pink Flamingo Pool Float - 4 feet , £16
Find Me A Gift : Pink Flamingo Pool Float , £24.99
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