It's the news Drake fans have been waiting for as the Canadian rapper has announced his UK store's official opening date and location.
Rumours began circulating about the prospect of an OVO store - his signature brand - early in November, after the famous owl logo was spotted in a shop window in London.
Now the man himself has revealed on his Instagram page that the flagship store will be opening on Friday (November 17) at midday.
The store will be opening in Poland Street in Soho, and will be the first OVO shop in the UK.
There are already flagship stores in Yorkdale, Toronto, LA and New York.
The OVO brand currently sells accessories, shoes, hats, hoodies, sweatshirts, shirts and t-shirts.
OVO stands for October's Very Own as Drake was born on October 24; he's also launched an OVO record label, festival and radio show.
More information can be found online via the UK October's Very Own website .`
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