Yes, we are aware it is only August, but the preparation for Christmas is already beginning.

Earlier this week, it was revealed Selfridges had opened its Christmas shop.

Now we're starting to get our first look at this year's novelty caladners.

And this one looks great!

Do you dream of Coco Pops or fantasize about the crunch of Kellogg’s Corn Flakes each morning?

Well look no further as Kellogg’s launches its first Christmas countdown for cereal fans.

This year the cereal giant will unveil "24 bowls til’ Christmas", the UK’s first breakfast advent calendar.

Launching exclusively with Tesco , the alternative take on the much-loved tradition offers cereal lovers the chance of try a different Kellogg’s cereal every day as they count down to the holidays.

The calendar, which comes as a sleeve around a month’s supply of Kellogg’s variety packs, gives breakfast lovers a daily window that reveals which bowl of cereal from the packs you are to eat each day, alongside a festive message.

Cereal super fans can enjoy all their favourites including Kellogg’s Corn Flakes, Kellogg’s Coco Pops and Rice Krispies.

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The calendars will also help you get into the festive spirit, encouraging you to join Kellogg’s Christmas party with a selfie competition available on the back of packs.

Where and when can I buy it?

The limited edition gift will be available from October 23, 2017, RRP £4 at tesco.com.