March means the launch of Lidl and Heidi Klum's third fashion line.
After two successful fashion collections last year, Lidl and Heidi Klum will turn their focus to delivering stylish classics for both women and kids.
The #LETSDENIM range, part of the esmara by Heidi Klum collection, showcases true Southern Californian style with modern denim cuts from Malibu, bright colours from Venice and elegant basics from Hollywood.
After using New York as the inspiration behind her first collection, Heidi turned to sunny Los Angeles, her 'second home' to guide her vision for her forthcoming Lidl denim line.
Heidi said: "I've always been a big fan of denim.
"You can combine it with almost anything: sometimes it is casual, sometimes it is chic.
"The #LETSDENIM collection reflects this versatility and can be tailored to anyone’s personal style, and for any occasion."
Heidi’s goal behind the new range is to bring an array of affordable and fun denim staples to fashionistas around the globe.
To truly position Lidl as a fashion destination, Heidi has also designed sweaters in bright colors and high tops with metallic accents to complement the denim.
The kids' collection, which features raincoats, dungarees and jackets, includes similar stylish elements.
Ryan McDonnell, commercial director at Lidl UK, said, "After launching two successful collections with Heidi Klum, we are excited to expand access to her signature styles, and to allow Heidi’s youngest fans to shop and access her new denim range."
The range will include women's clothing (in sizes 8 to 18) and shoes (in sizes 4 to 7) and for the first time also a kids’ collection that will be available in age 6 to 14 years old.
Highlights from the womenswear collection:
- Ladies' Leather High Tops - All colours - £14.99
- Ladies' T-Shirt (Stripes) - Red and White - £3.99
- Ladies' Denim Jumpsuit - Navy Blue - £11.99
- Ladies' Super Skinny Jeans - Black, Mid Blue and Acid Wash - £11.99
- Ladies' Jumper - Grey, Pink, Purple - £9.99
- Ladies' Denim Shirt - Mid Blue, Light Blue - £7.99
Ladies' Denim Jacket - Blue Denim and Grey - £11.99
Ladies' Raincoat - White Transparent, Black a Pink - £14.99
When is it available?
From March 4 2018
Where can I buy it?
The range will be available in all Lidl UK stores.