London has arguably the best music scene around, with thousands of talented musicians emerging every day, most of which are unsigned acts waiting for their big break.
Unsigned Friday brings you the very best unsigned music artists from around the capital, as well as giving these acts a platform to promote their music.
This week, getwestlondon 's Emily Chudy caught up with Manchester-based indie rock musician James George.
James is an indie rock musician who has just released a new single, Make You Mine; interestingly, he wrote the song, recorded and mixed and mastered it completely solo in the space of a few months.
James said: "It's electric with an indie rock feel to it but I guess it's up to the listener to decide. Everyday life and those around me give me inspiration. You can learn so much from just listening and observing the world around you.
"The idea to 'Make You Mine' came to me on a bus in Manchester and as soon as the seed was planted in my head, I knew I had to see it through.
"I was around 12 years old when I first started playing, but it seems like I have been close to music all my life. My whole family are musicians and this left an indelible impression on me during my growing years.
"It was inevitable that music would stick and would become an important part of who I am."
The song Make You Mine has been played on the radio worldwide, is available to download on iTunes , and can be streamed on Apple Music, Spotify, and Shazam.
On the response the new single has been getting from fans, James said: "Incredible. So many people have been in touch or posted alike, it's mind blowing.
"It feels amazing to be building up a fan-base and it is very rewarding to know that people are interested in what I am doing. As for new material, more is on the way very soon."
James said: "A UK tour is very much on the agenda in the future. I would love to reach out to has many people as possible.
"As for where I can see my music going, I'm not sure, but as long I keep writing material that people enjoy, then the future should look after itself.
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