Following the surge in London’s huge appetite for all things vegan, the UK’s first vegan doner kebab stall, What The Pitta, will open its second branch in Boxpark, Shoreditch.
Veggies and vegan customers visiting the London pop-up mall will be able to tuck into the likes of meat-free doner wraps, Turkish pizza and vegan-friendly baklava.
What are the ingredients?
What the Pitta’s unique kebabs use non-GMO soya chunks, marinated in a blend of Middle Eastern spices and grilled for a smoky kebab flavour, providing a healthy, guilt-free meal.
The bread is handmade on site in front of customers and filled with homemade hummus, tzatziki, fresh salads and the seasoned soya.
How much does it cost?
With prices for the vegan doner Kebab starting from £7.95, the menu also includes vegan pizza, baklava and offers a variety of purse-friendly, meat-free options.
Who came up with the idea?
What The Pitta was the brainchild of British-Turkish friends Cem Yildiz and Rojdan Gul.
Cem had had recently become vegan and was passionate about the health and environmental benefits of going meat-free, but was missing the grilled flavours of his favourite Turkish foods.
Roj’s uncle had been perfecting his own cult vegan kebabs in Germany for years, so after an educational trip to learn the secret recipe, What The Pitta was born and their first pop up opened in August 2016 at The Pump, Shoreditch.
Cem Yildiz, co-founder, said: "We’re excited to be further expanding our branches of vegan kebab stalls and continuing to provide good, tasty food with added health and environmental benefits to hungry Londoners.
"We have found that a lot of our customers are meat reducers, rather than strict vegans, and it’s great to see more and more people becoming conscious of where their food is coming from.
"It really helps people to be meat free more often when they have tasty and satisfying alternatives, and we hope to continue to fill that market in 2017 and beyond."
What The Pitta will open at Boxpark Shoreditch on June 3.
Address: Bethnal Green Road, Shoreditch, E1 6GY
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