Magnum has opened a pop-up ice cream store in Covent Garden offering decadent personalised ice cream in time for the summer.
The pop-up "pleasure store" was launched on Thursday (June 29) and will be serving up tasty treats through to September 10.
Customers can choose a double or single dipped Magnum and a selection of tempting toppings, such as black lava sea salt and blackberry crunch to sprinkle over the chocolate, finished with a layer of sauce and a classic M coin decoration.
Visitors are encouraged to double-dip their Magnums at this year's store with two layers of chocolate, as part of Magnum's 'Release the Beast: Dare to go Double' campaign.
It is the second time Magnum will be coming to Covent Garden, having opened a pleasure store in The Piazza in 2015 and in South Molton Street in Mayfair last year.
The store has been designed by Moschino creative director Jeremy Scott and will be decorated with his MagnumXMoschino bag collection.
Sure to be hit, with queues around the block in Seven Dials, head here fast if you want to enjoy one of these bespoke ice-creams!
Prices start at £5.50. Opening from Thursday June 29 to Sunday September 10.
Address: 21-23 Earlham Street, Seven Dials, London, WC2H 9LL
Opening hours: Monday/Tuesday/Wednesday: 10am-7pm
Thursday: 10am-10pm
Friday: 10am-9pm
Saturday: 10am-10pm
Sunday: 10am-6pm
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