In response to high customer demand, the bakery will be selling vegan versions of its bestselling products, launching the range with its bestselling Red Velvet as a vegan cupcake in-store and as both a cupcake and whole Red Velvet Layer Cake online from January 8, 2018.
The Vegan Red Velvet Cupcake will be available at its seven bakeries located across west London and Surrey, including the most recent opening in Guildford.
As normal, all products will be baked fresh on-site at the bakeries and made from the best possible ingredients.
Tarek Malouf, founder and managing director of The Hummingbird Bakery, said: "Customers told us they wanted a vegan option of our cakes and we listened.
"We wanted to offer an amazing vegan cupcake that is every bit as delicious and authentically American tasting as the Red Velvet cupcake we introduced to the UK in 2004.
"The Hummingbird Bakery’s new Vegan Red Velvet Cupcake compromises nothing from the original recipe, we are really proud of this vegan version of our bestseller.
"With our new website launching in January 2018, we are delighted we will be able to showcase a new whole vegan Red Velvet Layer Cake on here as well for those wishing to celebrate a special occasion with the highest quality vegan baking."
Established in Portobello Road in 2004, The Hummingbird Bakery is a favourite spot for sweet treats with celebrities and is best known for its Red Velvet Cupcakes with a deep red sponge flavoured with a hint of cocoa.
Where can I buy a vegan Red Velvet Cupcake?
When can I buy a Red Velvet Cupcake?
Available from January 8 2018.
What's On reporter Laura Nightingale said: "One word... divine.
"Not only does it look special because of its ruby red colour and legendary whipped frosting, but it tasted amazing and you would never of known it was vegan as it appeared just the same as non-vegan bakes.
"The sponge had a slight hint of chocolate and was light, fluffy and super soft, while the vanilla buttercream was indulgent, smooth and sweet.
"It's quite rich so makes for the perfect decadent, luxurious treat."