Heinz has announced that it is changing the name of its Salad Cream to Sandwich Cream.

The brand says that only 14 per cent of people that buy it, use it on salads, with the rest preferring to use it in sandwiches.

Speaking to trader magazine The Grocer, a spokesperson for the condiment company said that the name no longer "fairly represents the product's ingredients or usage occasions".

If the change goes ahead, it will be the first time that it has been renamed since its launch in 1914.

Fans of the sauce have been taking to Twitter to express their disappointment.

User @SamWiseSW commented: "Just heard the news that Heinz is changing the name of ‘salad cream’ to ‘sandwich cream’. This is not okay with me. I feel attacked."

Meanwhile, @samanthaskeoc12 tweeted: "Heinz have announced that they are going to be changing the name of Salad Cream to Sandwich Cream. Is nothing sacred anymore?"

And @HarrisonCaln76 posted: Noooooooo Just Nooooooooo!! We are not all precious snowflake millennials ... You cannot call this sandwich cream! You may as well call it white ketchup, after all its a favourite on chips too!! It’s SALAD CREAM.. Has been for 104 years! If it ain’t broke don't fix it!"

Salad Cream grew in popularity in Britain during the 1940s, according to Heinz.

The company is planning to rebrand the sauce in a bid to better reflect how it is used, and also to appeal to "younger shoppers".