Snack brand Mug Shot promoted its new limited edition flavour by bringing a taste of Mexico to London on Thursday (November 2) - Day of the Dead.
Mug Shot entertained London-based office workers, students, residents and tourists around the capital by serenading them with traditional Mexican music played by an authentic mariachi band.
The entire crew was transported around London in a branded Mug Shot taxi.
As well as being spotted around the streets of London, the mariachi band entertained and handed out samples to office workers at Bauer, Centaur and Hearst media, ASOS and the BBC .
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Students at the University College London campus also enjoyed the handouts.
At the end of the day, Mug Shot will offer two lucky commuters a complimentary taxi ride home from London King's Cross in Mug Shot branded taxis filled with samples.
Mike Benton, head of snacking at Symington’s, said: "Being able to bring our new Mug Shot flavour to life in central London, alongside our branded Mug Shot taxis, has really allowed us to create a fun and memorable brand experience for the brand and hopefully for London commuters too."
Where can I buy the limited edition Mug Shot flavour?
The limited edition Day of the Dead flavour, Chipotle and Lime Chicken, is now available at all major supermarkets.
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