There aren't many things that get passed us, especially when they're chocolate related.
But Cadbury might have just pulled a fast one - after quietly launching a Freddo flavoured hot chocolate.
The drink was released at the end of last year but it's only started getting noticed now.
It's made with a chocolate powder that you can mix with either milk or boiling water.
Fans on social media are overjoyed with the new discovery.
Twitter user @Impression_MCR said: "Mmmmm... The new Cadbury Freddo hot chocolate sounds delish."
And @mattyengg said: "Freddo hot chocolate, hands down best drink."
But is it as good as it sounds?
A Freddo is basically a mini version of a Dairy Milk bar shaped to look like a frog.
And Cadbury's already has a hot milk chocolate drink - the Hot Chocolate Instant.
However the ingredients do suggest that there is a difference.
Freddo drinking chocolate is made of:
Sugar, Cocoa Powder, Salt, Flavouring, Cocoa Solids: 25% minimum, Sugar, Cocoa: traded in compliance with Fairtrade Standards, total 99%.
Whereas Cadbury hot chocolate instant is made of:
Sugar, Cocoa Powder 13%, Whey Powder (from Milk), Glucose Syrup, Skimmed Milk Powder, Coconut Fat, Milk Chocolate 4% ^Whole Milk, Sugar, Cocoa Mass, Cocoa Butter, Vegetable Fats (Palm and Shea in various proportions), Emulsifiers (E442, Sunflower Lecithin), Flavours], Palm Fat, Salt, Thickener (E466), Milk Proteins, Anti-Caking Agent (E551), Flavours, Emulsifier (E471), Stabiliser (E339), Sugar, Cocoa: traded in compliance with Fairtrade Standards, total 56%.
Freddo drinking chocolate is sold in a tub of 175g and costs £1.50.