No, we are independent.
Yann Roberts and Ashley Letchford (directors, pictured). There are three directors and this is our second Jam Tree, the other’s in Olympia. Two of us met through the music industry and the idea was to have a food-led pub with great music, which is where the first Jam Tree came from in 2010.
PUBS ARE STRUGGLING IN THE ECONOMIC DOWNTURN. HOW ARE YOU COPING?
The way the downturn affects this sector is that it is more difficult to borrow money. However, premiums on leasehold properties have been reduced in quite a big way. Customers are more discerning, they go out less but when they do go out it has to be up to standard. There are more available sites now, this one had been empty for two years. We thought it could be successful.
WHAT’S YOUR BEST-SELLING BEVERAGE?
Vodka and tonic.
HOW MUCH IS THE PRICE OF A PINT?
£4 per pint.
WHAT MAKES YOU UNIQUE?
Our unique selling point is the food we offer and the cocktail list with jam as the primary ingredient. Other bars use sugar but we replace it with jam which has connotations both for the food and music side of the pub.
HOW WOULD YOU DESCRIBE YOUR AVERAGE CUSTOMER?
Probably 25 years old, working in PR or media, young professionals, graduates. Your typical Fulham person who goes out to
Republic or Embargo on the weekend.
We serve what we call Commonwealth cuisine: British cuisine and cuisine from Commonwealth countries, India, Malaysia.
Our beef burger is just really good quality. We try to deliver restaurant quality food in a relaxed, pub environment.
HISTORICAL FACT ABOUT THE PUB?
It opened as the Nell Gwynne in 1855. She was mistress to one of the kings of England (Charles II) and I’m led to believe that’s one of the reasons this is called King’s Road, because he used to come down here to visit his mistress. She was a renowned socialite of that era and her house is close by.