Made in Chelsea (MiC) star and west London hopeful Mark-Francis Vandelli was among the casualties in an eventful second episode of The Jump on Sunday night (February 8).
"People were falling thick and fast," said TOWIE's James 'Arg' Argent, as he reflected on his snow cross race, and it was a remark that summed up the night as a snowstorm of injuries hit the Channel 4 competition.
Two celebrities (Olympic swimmer Rebeca Adlington and actress Tina Hobley) had pulled out of the show before an event had even taken place on Sunday's episode, and as the snow cross races took place more were to follow - a lot more.
Linford Christie and Beth Tweddle did not line up for their races after it was revealed that the British sprinter had injured a hamstring, while gymnast Tweddle's involvement is also over after she was reportedly airlifted to hospital after suffering a serious injury in training.
Actor Sid Owen, Westlife singer Brian McFadden and finally MiC's Mark-Francis also picked up injuries during the snow cross event where competitors were given free reign to knock each other over en-route to the finish line.
Mark-Francis' fall was of his own making, but the 26-year-old was left crying out in pain as he suffered what host Davina McCall described as a sprain.
It left the final 'jump-off' as rather a damp squib of a showdown as 50% of the contestants faced with elimination were unable to take part and clips of them jumping in training had to be used instead.
Although the danger involved in the snowsports feature in the contest is well-known, many viewers took to social media to demand the show be axed due to the number of injuries sustained.
A Channel 4 spokesman said: "The Jump is now in its third series and since launch 46 celebrities have taken part successfully.
"Though it is a new course the events have been designed to be no more difficult than in previous years and all contributors have undertaken a rigorous training programme to prepare them for the show.
"All winter sports carry some element of risk but in light of the number of injuries this year, Channel 4 has asked the producers to review safety procedures again to further reduce the prospect of accident."
Next Sunday sees contestants take on the big ski jump made famous by Britain's Eddie the Eagle, who competed in the 1988 Winter Olympics.
Plus, Heather Mills is being added as a new contestant, joining The Wanted's Tom Parker in being drafted in to replace the fallen.
Judging from the preview clips in Sunday's episode it appears to be the event that is scaring the celebrities the most, but hopefully everyone, including Mark-Francis, will come through unscathed... that's if they even get that far.