If you were hoping to take the children to see Father Christmas at the famous Harrods grotto you might find yourself disappointed this year.
Because this Christmas the grotto experience will be offered by invitation only to the store's most loyal Rewards customers.
The Harrods Christmas Grotto leaves children of all ages and their parents with memories which last a lifetime.
The magical festive experience at the iconic Kensington department store takes young guests on an awe-inspiring journey through Santa's gingerbread house before they are immersed into a storyland filled with imagination.
The decision to make the event invite-only was due to a "high demand" each year, Harrods explained as it revealed the information on its website .
Harrods stated on its website: "Each year, we are overwhelmed by requests for this special experience, which we make every effort to facilitate.
"We care hugely about making a visit to the grotto as magical as possible, therefore tickets are extremely limited.
"Unfortunately, we simply cannot meet the demand for places so if you did not receive the invitation e-mail, you are unfortunately not able to attend the grotto this year."
This means walk-ins cannot be accommodated.
Those invited to visit were sent an email on August 22 which included details of how to book their ticket.
"If you did not receive the invitation e-mail, you are unfortunately not able to attend"
For those lucky children who did receive an invitation, below are the dates they will be able to book to see Santa at Harrods this Christmas.
Friday, November 16 - Monday, December 24, 2018 - Mon-Sat 10am-8pm, Sun 11.30am-5pm and Christmas Eve 10am-2.30pm.
Harrods also stated on its website: "We care hugely about making a visit to the grotto as magical as possible.
"We aim to deliver each and every customer who visits the grotto a truly tailored experience, which includes the chance to discuss their personal Christmas wishes with Father Christmas."
Get ready for Christmas
What is a Rewards customer and how do I become one?
Customers who apply for a Rewards card can enjoy exclusive discounts at Harrods on specially selected days plus receive a range of privileges.
Four different cards are available, depending on how much you spend in store, ranging from green (the lowest) to black (the highest).
To obtain a Black Rewards Card, you need to spend £10,000 or more a year in Harrods.
Black Rewards Card holders receive extra benefits including two hours complimentary parking, complimentary tea or coffee in store, a personal shopper and complimentary UK standard delivery.
You can find out more about the Rewards card and grotto at www.harrods.com
