Turning good ideas into reality just became easier. With branches from Sao Paolo to Cairo, The Hub has landed in Kings Cross.

"Try to imagine a place which has the best bits of an office, a members club, a pub and your own living room," says manager Dermot Egan.

Equipped with a bar, cinema screen, wifi, meeting rooms and shared 'hot desking' workspaces, the concept is a revolution aimed at turning ideas into enterprise.

"No dress codes. This is a new type of office designed to connect people with a shared ethos of making the world a better place," says Eleanor Whitley, also of Kings Cross team.

Don't believe her? Take a look at the initiatives of Catherine and James , two of the Kings Cross crew and part of world-wide network of more than 3,000 visionaries. 

 Want to get involved? The Hub Kings Cross is at 34b York Way. The Hub Islington is at Candid Arts, 5 Torrens Street. Membership starts from £30 a month. Call 020 7833 9991. See www.the-hub.net

Case study: Unpackaged

CATHERINE CONWAY, 31, FOUNDER

"Shopping without all the packaging - that was my goal. Working from the Hub in Islington I met Briany and Zoe, also eco-entrepreneurs, who helped me develop the idea into a business.

"It began as a stall in Exmouth Market in 2006 and now the Unpackaged

store is celebrating it's first birthday as well as an Observer Ethical Awards 2008.

"Less plastic saves on carbon emissions, it stops the earth clogging with landfills and we hope it changes people's attitudes to shopping.

"We use local, organic

suppliers and give a 50p discount per item (from shower gel to sunflower seeds) if you re-use our bottles and jars."  Unpackaged is at 42 Amwell Street, Islington. Open Mon-Fri 10am-7pm, Sat 9am-6pm. Call 020 7713 8368. See www.beunpackaged.com

Case study: Loco2 Low Carbon

JAMIE ANDREWS, 25, CO-FOUNDER

"The maths shocked me. If you divide the amount of sustainable carbon dioxide by the amount of people in the world, then we each have an allowance of about one to two tons per year. In the US the average is 25 tons per person. In the UK it's closer to 10 tons.

"By taking a return long-haul flight you emit around four tons, so that's not an option anymore.

"My sister Kate, now travelling by yacht across the Pacific, had the idea to set up a low carbon travel website in 2006.

"I've taken it on and thanks to the Hub have met similar minded people to design the site and push it's boundaries."  Alternative to air travel? See www.loco2travel.com