"The voodoo, who-do-what-you-don't-dare-to-people!" You might recall the Prodigy lyric - or even Jimi Hendrix's 1968 Voodoo Child - but beyond the pins of Indiana Jones, what do we really know about Voodoo?
A visit to Soho's Rifllemaker Gallery would be a good start for those curious.
Art-works and especially impressive photography inspired by the theme decorate all three floors of the winding wood-built gallery.
From the plains of West Africa - where the Voodoo religion originates - to reinventions in Haiti and Latin America, exquisite photographs by Leah Gordon, Sebastiao Salgado and Graciela Iturbide record its fascinating guises.
While incorporating many gods, the exhibition focuses on the creative meaning of Voodoo and its influence on artists as broad-ranging as classical composer Rachmaninov and contemporary artist Gavin Turk.
It speaks specifically of the moment before action, when the gods are summoned to temporarily take over the human spirit and help perpetuate one's inner desires into reality - whether for good, or for evil.
Call it mojo, inspiration or the power-to-will, either way we are speaking of Voodoo and a magical moment that exists within us all.
How well we understand its nature and impulse, however, is a question I'm very glad to have been asked.
Voodoo: Hoochie Coochie and the Creative Spirit, is at the Riflemaker Gallery, 79 Beak Street, until March 14. Call 020 7439 0000.