BRENTFORD FC have launched a ground-breaking ticket promotion for their final home game before Christmas – and will be raising money for charity at the same time.
The Bees welcome Stevenage to Griffin Park on Saturday, December 22, with supporters able to pay whatever they are able to get a ticket for the match.
The ‘Pay What You Can’ scheme will see advance match tickets for Brentford fans sold at the price the supporter wants to pay, and it is believed this will be the first Football League game to be priced in this way.
The minimum price for a ticket will be £1, and when more than £5 is paid for a ticket, the club will donate 50 per cent of any excess, excluding VAT, to Sport Relief.
Brentford chief executive Mark Devlin said: “We have run two ticket promotions in the past year and have been very happy with the increased attendance we have seen as a result.
“A home game three days before Christmas is one that we know will stretch the finances of our supporters. At this time of year there are demands on time and money.
“We hope that with this pricing, our supporters who would struggle to afford to attend will be able to do so. And, those who are in a position to pay a bit more will see half their admission fee going to charity.”
Tickets are on general sale now and will be limited to six per person. The offer is available for advance tickets only and will not be available in the away end, and if any tickets remain they will be sold on the turnstiles at normal match day prices.
Tickets will be available from the club’s ticket office at Griffin Park, which is open from 10am-4pm Monday to Friday. They can also be bought online or ordered by telephone on 0845 3456 442 – option 4.