Season ticket sales are 7% up on those sold this time last year, with more than 6,000 fans digging deep to show their support for the team.
The club has sold its full 1,300 allocation of £99 season tickets without alienating their exisiting holders.
Ticketing manager, Jon Salinger, said: "We were worried about the introduction of the £99 season ticket and whether it would cannibalise our existing season Ttcket holders but this has not been the case. It has provided another entry level and we are very pleased that we introduced it.
"We also carried out a survey to this group and it has provided us with some very valuable feedback, enabling us to change our Season Ticket strategy."