NOTHING done or said at the Hurlingham Club this week is going to make the slightest difference to the image of British tennis.
Tournament director Sara Woolland's words, not mine.
The woman that made sure the worlds of corporate schmoozing and tennis legends collided for the 12th year running is unapologetic about the nature of the Fortis Bank Tennis Classic.
West London's public only get past the gates in the Fulham enclave if they've got £5,000-plus to host a table of 12 - and there's not much Woolland can do about it.
"For football all you need are two jumpers and a ball, but by its very nature tennis is an elitist event," she said.
"You need a racket and a court. And if you haven't got them - you need a club where you can play."
In all fairness to Woolland, if the public were allowed into a 500-seat grandstand, ticket prices would be astronomical.
And even at ridiculous amounts, it still wouldn't pay for the likes of Rafa Nadal to show up as he did for the second time to play Lleyton Hewitt and Stanislas Wawrinka.
"We could maybe give competition tickets out to deserving Hammersmith kids," she said.
"And we do a lot of other work with masters tournaments of that sort - but, in essence, if you're trying to make tennis accessible, that's the LTA's job - not ours."
Woolland won't say how much it costs to hire The Hurlingham - but
six figures and a bit is not going to be far short.
She added: "This is 48 acres of
fantastic setting - it's not cheap. And, yes, it's a pity more people can't see it - but by the very fact
this is a tennis tournament - it's got to benefit the sport by being out there." ..SUPL: