QPR have signed striker Matt Smith from Fulham for an undisclosed fee and the 27-year-old has agreed a three-and-a-half year deal at Loftus Road.
The Whites striker has found game time limited at Craven Cottage since joining in the summer of 2014.
The 27-year-old has only made 51 appearances in the Championship in that time, with just 20 of those from the start.
And Ian Holloway believes he can form a partnership with Conor Washington up front and give him options when it comes to styles.
The QPR boss said: “I think every team needs a big, strong centre-forward and Matt fits that bill for us.
“He’s hungry; he’s fresh; he’s honest; he’s hardworking; and he’s got a massive personality.
“He forces defences into mistakes by his sheer presence, look and size, but he’s more than that, because when he’s on song and scoring goals, there’s so much more to his game. His touch for a big man is absolutely exceptional.
“I think someone like Conor Washington will really benefit from Matt joining us, because he’ll allow us to play in a number of different styles, which is what you need in this division.
“I’m made up with him joining us – the deal we’ve agreed is sensational value for a player in this window.”
Smith was Fulham's third choice striker last season, given the form of Ross McCormack and Moussa Dembele at Craven Cottage.
McCormack left for Aston Villa in the summer, with Dembele also departing for Celtic at the end of his contract leaving Smith as Fulham's main striker.
He scored twice in two games at the start of the season but found himself down the pecking order after the signing of Chris Martin.
Smith, is ineligible to play against Newcastle United tomorrow (Wednesday) night but could be in line to make his QPR debut against Blackburn Rovers on Saturday.
And the 27-year-old is keen to get back to playing regular football.
“QPR is a club with a terrific history and heritage so it’s a big honour for me to be a QPR player,” he said, “I’m delighted to be here and want to take this fantastic opportunity with both hands.
“I want to get back playing regularly and help QPR win games. If my goals can contribute to that, then all the better, but as long as we’re winning games, that’s the most important thing.
“I can’t wait to experience what it will feel like to pull on a Rangers shirt and play in front of the fans at Loftus Road.”
He added: “I know I’ll be judged on my goal return, but I feel there’s more to my game than that – and having spoken to the manager at length before signing here, he does as well.
“I want my all-round game to improve here and I’m confident that’ll prove to be the case.”