Slaven Bilic has confirmed that West Ham have ended their interest in Brentford striker Scott Hogan.
Despite the Hammers publicly courting the 24-year-old for the majority of the transfer window they have decided, at the last minute, not to push through a deal.
Hogan received word from his agent on the eve of Brentford's 2-1 defeats to Newcastle and Wigan that a bid was imminent.
The striker then dropped out of the squad for the loss at the DW Stadium, leading to co-director of football Phil Giles to rant about the January window.
NO bid was forthcoming, no fees had been agreed and there was minimal contact over the past three weeks, despite those phone calls. It is understood that several members' of the club's hierarchy are unhappy with the way West Ham have acted during the past month.
And now the Hammers are pulling out of any deal for Hogan.
"That's it, we're done, we're quite happy," Bilic said.
"Scott Hogan is a good player but I feel we already have really good strikers. That's why I didn't want it to happen."
Aston Villa are currently leading the chase for Hogan with Crystal Palace maintaining an interest.