West Ham had been seen as frontrunners in the race but the Bees have stood firm on their £15million valuation and the club are furious with the way the Hammers have publicly gone about their business.
Crystal Palace also joined the race late on with West Brom boss Tony Pulis casting his eye over the striker as well.
Villa are keen to bolster their firepower with former Fulham striker Ross McCormack frozen out by Steve Bruce and they would see the 14-goal star as the perfect foil for Jonathan Kodjia, who they signed for a similar fee in the summer.
Hogan, in his last public interview when he spoke with GetWestLondon, made it perfectly plain that he wants to play in the Premier League sooner rather than later.
This could prove a stumbling block for the Villans unless Steve Bruce convinces him that a play-off push is on this season.
Villa do have location in their favour as Hogan, who is originally from Salford, is keen on being closer to his family.
A deal could go through before the two sides meet at Griffin Park on Tuesday night however Hogan would not be involved as the deadline to register players passed at midday Monday.