Club captain Nedum Onuoha revealed with Holloway's new broom the emphasis on clean sheets prevalent under former boss Jimmy Floyd Hasselbaink and other predecessors has been swept aside in favour of a more ambitious brand of football.
With the shackles released there is less need to fret over the odd error and more room for expression.
“He (Holloway) wants us to win and to just enjoy ourselves to be honest,” said Onuoha. “Conceding goals is not the be all and end all any more.
“In the past, we were never trying to concede or anything, but there was a sense of gloom and doom at times because you have got to change the strategy or so on and so forth.
“I think with the current manager he just wants to win by one more, so if we win a game 12-11 you want see him crying his eyes out on the side-lines over goals conceded.”
Former Manchester City man Onuoha, who turned 30 earlier this month was close to the first goal of Holloway's second spell in charge in Saturday’s 2-1 home win over Norwich.
The defender was denied just 70 seconds in by the hand of Canaries stalwart Martin Olsson, who was promptly sent off.
Onuoha who has two to his credit already this season admitted a slight frustration at not getting to add to his tally before stressing it is results that count.
“I was a bit disappointed not to have a goal,” he added.
“But I think the goals in my career aren’t going to be things to be spoken about until the end of time.
“I’m glad we won that is the main thing.”