Over the last 10 campaigns Chelsea have never stuck with the same away colours for more than one season.
While the famous blue shirt has been subject to only minor changes over the years, the club's away shirt is seemingly always changing.
The club's new white away shirt is one of three white based away shirts that Chelsea have had over the last 10 seasons.
The closest Chelsea came to keeping the same away colours was when they went from a white shirt with a light blue sash in 2012-13 to a white shirt with blue and red bands in 2013-14.
They have also had four forays into black shirts including the orange and black shirt of 2010-11.
The constant changing of kits is prevalent throughout the Premier League though.
In pictures: Chelsea kits down the years
There have been eight sides in the top flight during each of the last 10 seasons - Arsenal, Aston Villa, Chelsea, Everton, Liverpool, United, City and Tottenham.
That means that there have been a possible eighty away kit changes by ever-presents in that time.
Only seven of those saw a club keep the same colours, if not exact design, as the season before.
This season marks the third time that Arsenal's away kit will be predominantly yellow, while the 06-07 season also saw them stick with a yellow away kit.
Aston Villa's 14-15 away shirt had the same colours as the 13-14 shirt, while Everton's away strips between 06-07 and 08-09 were the same as in the respective previous seasons.
Liverpool are the only other ever-present of the last 10 Premier Leagues to have kept the same away colours when they walked out in black for both the 11-12 and 12-13 campaigns.