There was a moment in Fulham’s chastening defeat to Sheffield Wednesday that stands out in the memory.

With time running out, one midfielder - let’s call him player A - tried to pick out a pass to a winger - let’s call him player B.

Needless to say, the ball was hammered straight out of play for a goal-kick.

The players were famous in their anonymity. A ploy which so often reaps dividends - particularly last season for Fulham - on this occasion went awry.

Many of those wearing the Whites’ slick new home kit looked up in frustration. How fitting - frustration has been the theme of the season.

Not only those second 45 minutes against Norwich, not only the entire 90 minutes at Reading (having been reduced to ten men within 40 seconds) and not only the goalless draw at Leeds.

Adding to that, manager Slavisa Jokanovic is frustrated, the fans are frustrated, and everyone who played in the Whites’ subsequent defeat at home to Bristol Rovers?


Another goal: Bristol Rovers celebrate their goal against Fulham

Perhaps I’ve gone for overkill here, but you get the point.

Fulham are so focused on their own personal storm cloud, that they don’t see the bigger picture.

Jokanovic is reportedly at loggerheads with the hierarchy over signings - that’s nothing new. It even, dare I suggest, was written from the moment he was appointed ‘head coach’.

The players are fed up at their lack of fortune - and let’s face it, they’ve not had the greatest luck - and obviously the fans are pondering when that first win of the season will come.

Yet here’s the thing; the Championship is tricksy, it’s a slog and so few of the teams that ace August are there come the end of the season.

Likewise, Brentford won’t finish last and QPR won’t finish sixth. It’s not about the opening month.

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Fulham went unbeaten in the Championship through August last season - three wins followed before December. And they still finished in the play-offs. We’ll not mention the ‘p’ word.

It struck me that in-house commentator Gentleman Jim mentioned in the Bristol Rovers defeat that the Whites would need to pick up six wins on the trot to get Fulham’s average to that required of a team in the top two.

Well, it’s not that extreme. Fulham’s problem is consistency. No team wins every match in the league, but the ones that go up sure as hell don’t lose that many. We saw it with Newcastle last season - and indeed Fulham.

And let’s not forget that only Sheffield Wednesday emerged with three points which could prove crucial come the season’s end.

But when they pick up their first win, when they get their mojo back and remember where the net is, it is likely we will all forget that they even struggled in August.

That time will come, it will just be whether Jokanovic can get the consistency that evaded Fulham last year.

With the acquisitions made this summer, I certainly wouldn’t rule it out, either. Especially if they can get some more deals over the line by Thursday.