He's already had a taste of it once – now Ian Holloway wants more of what he describes as "the biggest prize in football" with QPR.
With all the riches of the Premier League on offer, promotion from the Championship has often been described as football's holy grail, and Holloway has landed it once before with Blackpool.
Rangers' recent upturn in form will have come too late for a challenge this season, but what Holloway achieved with Blackpool, and what Bournemouth have done since, has convinced him that he can take the Rs back to the promised land too.
He said: “Is there a bigger prize in football than the Championship? Personally, I don't think so. To get your club into that richness of wealth and abundance [in the Premier League], there's nothing in the world like it.
“Nowhere in the world can you take over a business and put it into a level like that. You can't take a grocers shop and try to take on Marks and Sparks or Sainsbury's, it's not going to work.
“But look at Bournemouth, look at Blackpool when I took them there, it is possible. Where else can you get that sort of feeling and change? That's what everyone is after.”
In order to get their hands on the glittering prize, Holloway wants to see more consistency from his side next season – but he scoffed at any suggestions that he is under pressure to deliver.
He added: “What you want is a mentality to grow that you know you're in a game, and what you will bring to the table every time, so you get consistency.
“That's the secret to the division, and it's the toughest thing to get. It's exceptional how tight it is this season, the challenge of the division is so tough, it's relentless week in week out.
“But it's not pressure, it's a challenge. Pressure is when you're terminally ill and you're told you've got cancer. I don't want a life with no pressure, which is the challenge I face.
“What you have to have is the mentality to keep going, and for it to rub off on all the players, staff and fans.
“It's standards and morals really, nothing has changed deep down, only the amounts of money. But you still have to go out and earn it, what you're fighting for should never change.”
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