Florian Jozefzoon regards Brentford's game with QPR as equal importance to others but he appreciates that it means more to the fans.
Bees supporters are itching to continue their good run of form against their west London rivals and they have won their last three games against the Hoops.
Neither side are going into the game in the greatest run of form, with the Bees picking up one point since the international break; Rangers have lost both their games.
And Jozefzoon will be giving 100 per cent to return the Bee to winning ways and give the fans more bragging rights.
He said: “There are good memories but each game is important. We'll be giving 100 per cent. It'll be no different but we know for the fans it's more lively and we will be focusing on the game.”
Form goes out the window in a derby win but the Bees' focus and strategy will remain the same.
Jozefzoon added: “For us, it's the same. We'll try to win and we'll go for the win. QPR is no exception of that and our tactics will not change.”