Brentford FC Community Trust launched a new and improved matchday draw in January - Bees 50/50, with over £3,000 raised for the trust in five games.
Fans are now able to play online as well as in the stadium, and the new model has shown rapid growth to help raise funds for the Trust and reward supporters.
Since then the foundation has seen a great reaction to the draw with the nearly £7,500 played in just five games.
Fans over the age of 16 are now able to participate in a larger matchday charity lottery, generating more prizes for the winners and more funds for the Trust.
The online aspect allows Bees fans across the UK, who may not be able to make it to Griffin Park on a matchday to join the game and support the community they love and allows others to subscribe.
The game is simple, half the proceeds raised go back into the pockets of the lucky winners and half goes back to the trust and ultimately back into the community to fund existing and future initiatives.
The total money raised and the lucky winners are announced at half-time, in the stadium and online. Now, the screens around the stadium will show the jackpot growing larger into the half-time draw as online players and those in the stadium buying from the roaming 50/50 sellers enter for their chance to win.
Subscribers get additional perks, with unique access to Brentford FC prizes such as signed shirts from leading players such as Jota, Harlee Dean, Florian Jozefzoon and Sergi Canos, hospitality packages and tickets to high profile events.
To find out more about what the Brentford FC Community Sports Trust does in the area and The Bees 50/50 head to www.bees5050.com
