Westfield has been sprinkled with a touch of Disney magic after Mickey and the Roadster Racers opened at the Shepherd’s Bush shopping centre .
The fun playworld offers both physical and interactive play features including a Mickey Roadster Racers inspired car, Hot Dog Hills slide, a light-up winner’s podium photo opportunity, interactive flooring and screens featuring games and Magical Moments shorts.
While youngsters enjoy themselves parents can enjoy access to a tablet device featuring digital entertainment service DisneyLife whilst charging their mobile at the nearby charging station.
The attraction opened at Westfield London and Westfield Stratford on Friday (December 8), and marks the latest collaborative project between the shopping centres and Disney.
Earlier this year, Westfield launched its Star Wars inspired campaign featuring iconic Star Wars characters promoting Westfield as destination fashion .
Myf Ryan, chief marketing officer for Westfield UK & Europe said: “Westfield is excited to announce the launch of Disney Playworlds, as part of our ongoing partnership with Disney UK to create completely new family experiences enhancing our family and kids offering within centres.
“With more than 75 million visitors each year and the best family and entertaining spaces, we believe Westfield is the ultimate destination offering magical entertainment for people of all ages.”
And Anna Hil, chief marketing officer at The Walt Disney Company UK & Ireland , said: “We are thrilled to be bringing our new Mickey Mouse themed playworlds exclusively to Westfield.
“We know how much our characters and stories resonate with families - Mickey Mouse is the perfect choice to be bringing innovative entertainment and magical moments to children who visit Westfield each day.”
Westfiled London will open its new £600 extension in 2018, making it the biggest shopping centre in Europe.
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