Transport for London (TfL) has launched a campaign to highlight the rights of guide dog owners when using private hire vehicles in the capital.

By law, private hire drivers must accept a passenger with an accredited assistance dog and at no extra cost on their fare.

The campaign is said to teach drivers and operators of their obligations and to tell passengers with assistance dogs the rights that they have, including that their dogs must be allowed in the passenger compartment with the owner.

The news comes as TfL is said to be prosecuting drivers that do not comply with the law.

In the last six months, TfL have reportedly prosecuted five drivers and three operators for refusing to take assistance dogs.

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Helen Chapman, TfL's general manager of taxi and private hire, said: “We are committed to making our services accessible to all our customers.

“This includes ensuring that our licensees are aware of their responsibilities regarding passengers who require the vital service that assistance dogs provide.

“The education campaign, along with the increased compliance activity we will be carrying out to support it, will make a real, positive difference to the way people can get around the capital.”

TfL say they will be launching another campaign later year in an effort taxi and private hire drivers their responsibilities to wheelchair users.