With 76 household groceries all priced at 25p each, it is no surprise that budget airline easyJet 's new store has already had to close in order to replenish stock.
The doors for easyFoodstore opened on Monday (February 1) in Park Royal , to rave reviews.
Owner Sir Stelios Haji-Ioannou said that he is using the store as a trial in order to test selling items such as biscuits and coffee at 25p each throughout February.
It is hoped that the new discount store could topple Aldi and Lidl if it proves to be a success.
An easyGroup spokesman said that you may see an easyFoodstore near you, very soon.
He said: "There's no reason why we couldn't see stores like this across the UK.
"It is dependant on the success of our new shop in Park Royal, and finding the rights spots elsewhere.
"This store was born out of a trial we held in Croydon alongside focus groups, which did really well and there's a clear desire for these goods and this experience."
Upon opening its doors on Monday, shoppers were let loose on the super-cut-price products.
That may change at the end of February, with the easyGroup spokesman saying that prices may be increased to 50p, depending on the results of the trial.
easyFoodstore sells out
On Thursday (February 4) the store had to close, in order to restock and keep up with high demand for the budget items.
The company said that their usual suppliers couldn't meet demands for the high level of footfall.
The store is set to re-open again on Friday (February 5).
easyGroup believe they can make a good profit in the discount market, in the same way that Poundland, Lidl and Aldi have done recently.
The spokesman added: "You already have £1 stores - why not a 25p store? Or a 50p store?"
One shopper reported seeing a family spend £27 during their visit, despite everything being priced at just 25p.
Explaining the decision to open the store, Sir Stelios said: "This is another way the 'easy' brand can serve the less well-off.
"Given my experience in distributing food for free in Greece and Cyprus, this is a more commercial attempt to sell basic food for 25p per item to those less well-off in the Park Royal, London area."