Shoppers braved the cold and drizzle to be among the first to step into the new Cotswold Outdoor store in Chiswick.
Queues of customers waited for the store opening on Friday November 13, eager to pick up some outdoor clothing and equipment just in time for their winter adventures.
The business offered its first 100 customers who spent £50 or more at the store on Chiswick High Road a goody bag filled with treats worth £100.
Peter Schooling, commercial director for the Duke of Edinburgh award joined Mike Stevens, retail director at Cotswold Outdoor, for the cutting of a climbing rope to mark the official opening.
Store manager, Mairead McGuirk, said: “It was great to welcome so many customers to our new store, the store was buzzing from the moment we opened the doors.
“We are delighted to have opened the company’s 73rd store here in Chiswick, just in time for the new season”.
The store ranges brands such as The North Face, Rab, Berghaus, Mountain Equipment and Jack Wolfskin.
The team of staff are also trained to provide free boot and rucksack fitting for customers to benefit from.
Hans Falkenburg, CEO at Cotswold Outdoor, added: “It’s a very exciting time for us at Cotswold Outdoor – we are in a very fortunate position to be able to continue expanding the company and are particularly pleased to be promoting our new and exciting look at the new store in Chiswick.
“This is one of the first of our new look stores to include interactive product areas, new features and displays and an exciting new range of outdoor kit.
"Designed to make it even more simple and enjoyable for customers to get the most suitable kit, this will help the store’s highly trained, knowledgeable staff to provide our expert services and advice to customers on an unsurpassed range of outdoor clothing and equipment.”