Shoppers with a sweet tooth were treated at Westfield when they saw a 3D art installation made out of Haribo’s Tangfastics.
The huge display was created by acclaimed street artists 3D Joe & Max and was created using more than 7,000 sweets.
The four-metre by five-metre display took them more than 40 studio hours to make, before it was finished off at the Shepherd’s Bush shopping centre with the help of members of the public.
It showed the Haribo sweets bursting from a party popper allowed shoppers to engage with the installation by catching, eating and even balancing upon the product pieces within it.
Joe Hill, artist and founder of 3D Joe & Max, comments: “When we were asked by Haribo to help bring the taste of Tangfastics to life we knew that creating this with product pieces would add a new dimension to our design.
“You could say we have gone back to using the very same principles that were used by the Romans when they created the very first 3D illusions, but instead of small mosaic tiles, we have used sweets.
“Each product piece was used to enhance the colours within the design and it took around eight hours to complete, all thanks to shoppers who helped throughout the day.”
Last month shoppers were treated to a 3D bubble wrap Dairy Milk installation at Westfield.
The Haribo installation was in place on April 23.