Celebrities including as Harry and Louise Redknapp will be seen dancing along to a song by a Fulham musician as part of a new Sainsbury’s advertising campaign.
The supermarket giants have been featuring "Food Dancing (Yum Yum Yum)" by vocal artist Mysdiggi since January.
But a new set of adverts, released on Friday (February 17), will show celebrities throwing some shapes to the catchy and energetic song while cooking in their kitchen.
Sainsbury’s holds a special place in the heart of Mysdiggi. His first job was working at the supermarket in Fulham on Saturdays, and his mum has worked there for 28 years.
The first advert featured real people dancing in their kitchen to the song to represent the simple joy that can come with food.
Other celebrities featured in the latest advert include Olympic diving medallist Tom Daley and England cricket legend Kevin Pietersen with his wife, former Liberty X member, Jessica Taylor.
Since the launch, Mysdiggi track has been downloaded more than 7,000 times on Spotify alone and reached number one on the Spotify Viral UK Top 50.
Keep up to date with the latest news in west London via the free getwestlondon app.
You can even set it to receive push notifications for all the breaking news in your area.