More than 50 people have been fined for littering in Hammersmith and Fulham over the past three months.
The total of 56 people is more than half the number of 96 fixed penalty notices (FPN) handed out in the whole of 2015/16, and comes as the council aims to become the greenest borough in the country .
Enforcement officers have tackled hot-spots where residents have made complaints during the crack-down.
As a result litterbugs have been successfully caught and fined in Devonport Road, Goldhawk Road, Uxbridge Road and Shepherd Bush Road in Shepherds Bush, as well as in Lakeside Road, West Kensington and Overstone Road in Hammersmith .
The culprits are issued with an £80 on-the-spot fine, which if not paid, can rise to a maximum fine of £2,500.
Cllr Wesley Harcourt, head of environment at H&F said: “We will not tolerate litter bugs in Hammersmith & Fulham.
“Their deplorable actions blight the borough for everyone and these fines demonstrate our determination to tackle the issue head on.
“In the summer months, huge numbers of people flock to enjoy our many Green Flag parks and other green spaces.
“The sheer volumes of rubbish this creates can overload our bins, so we would ask wherever possible, that visitors take their waste home with them.”
The crackdown comes as residents are being encouraged to plant bushes and flowers at the base of trees to help drive down littering.
Cllr Charlie Dewhirst, H&F opposition spokesperson on residents’ services for the Conservative group, argued the borough’s streets were dirtier than before . He said: “The evidence is quite clear that the state of our streets is not improving.
“If you look around you can see a deterioration in the state of street cleaning services, not just in terms of littering but fly tipping as well.”